Media Monitoring
From coverage to context.
Monitoring creates value when it supports decisions. We structure coverage, topics, trends and tone so relevant information reaches the right people at the right time.
The outcome
Not just activity.
Clear communication value.
Early signals on important topics
Context instead of a list of links
Competitor and topic tracking
Information prepared for management decisions
Media pulse · demonstrationDEMO
Mentions1,284+18.6%
Potential reach3.8M30 days
Positive 72%
Neutral 21%
Negative 7%
What it includes
Topics and keywords
Competitor monitoring
Sentiment and trends
Executive media briefs
Periodic analysis and reports
How we work
A process that starts with the objective.
- 1Scope and key topics
- 2Collection and filtering
- 3Classification and context
- 4Alerts and briefing
- 5Periodic analysis
Frequently asked questions
What does the client receive?+
The format is tailored to the need, from daily briefs and alerts to periodic analysis and management summaries.
Can you monitor competitors and specific topics?+
Yes. The scope is configured around the organisation, competitive environment and topics that genuinely matter.
How does monitoring connect with PR?+
Data provides context for communications decisions, while PR activity can be evaluated against the actual media environment.
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